April 7th 2014
What an experience!
Today was my first day at Miami Ad School. So many emotions for my brain. I am studying Social Media and Consumer engagement Boot Camp. It is so intense. I couldn’t believe when I saw the schedule paper that we have class on saturdays and sundays. We only have thursdays off.
My boss was right when I told here in Spain that I would to keep working from Miami. Now I now that I wouldn´t have a lot of time to myself.
Anyway I´ve meet such a charming people. There are 10 students in the Social Media Boot Camp: Helena (Rusia), Julia (Argentina), Malu (Argentina), Lucas (Argentina), David (Colombia), Eli (Venezuela), Dovilé (Lituania)… I cannot remember all of them!
The thing is that we had such an intense day: from 9am until 7pm.
From 5pm to 7pm we had a conference. Mark Cochranenz, Saatchi&Saatchi CEO in Thailand spoke about was he has been doing this las years. He has a marvelous career. He is form a little town in New Zealand but has worked in different places.
Impossible is not a fact, is an opinion
He stopped in these three words for a little bit: Impossible is Nothing. He showed us some Adidas ads of a campaign called the same name. He also showed us a Soccer comercial with Gerard (football player) and another one about All Blacks DNA. They were really great.
‘Try to understand what brand is going to fit you’ Cochranenez recommended us. He also remembered that the conversations that we are having in these little conversations of those tables make the magic of advertising. The ads he brought as the advices where such impressive.
15 tips about advertising
It´s a numbers name. We have to write a lot, we have to be PROLIFIC so we have to keep coming.
Love the world ‘No’
Hire attitude teach skills.
Create news, not ads
Have a point of view
Enjoy the full creative process
Learn how to shell a dream
Be original but speak in reference
Know every idea in the world (read advertising blogs every morning, have an hour)
Find the spiritual brief
Know the soul of the brand
Tone is everything (It the brand knows the tone, go. If it doesnt´, keep on finding it)
Another good Ads we can find:
HILUX, Tougher that you can imagine
COROLA, feels great inside (funny cat appears)